Pidy announces new global website launch

Pidy is delighted to reveal its brand-new global website www.pidy.com. The site, which is multi-regional and multi-lingual automatically detects the country in which the viewer resides and then directs them to their home site, from up to seven different variations based on the key countries Pidy is represented in – Spain, France, Italy, UK, Benelux and the US, as well as the global site. Each site can also be accessed via a dropdown list in the righthand corner of the page for the ultimate user-friendly experience.

The redesigned website offers a responsive design, easy navigation, and fresh new layout and image-led approach to exemplify Pidy’s strategy and fully support its customers. The website now has an even greater focus on recipe inspiration and provides easier access to the extensive Pidy product portfolio.

It also includes useful features such as the company’s brochure and the latest Pidy news stories which are unique and specific to each individual country site. Furthermore, the website includes a comprehensive overview and information regarding each product category, from meals and cocktail canapés through to desserts and frozen ingredients.

The website brings the company’s main digital platform in line with Pidy’s logo and brand identity, whilst featuring a new colour palate and eye-catching photography. The sophisticated washboard effect used for Pidy photography contrasts with the vivid colours of the pastry and sponge products to prominently display the range as you land on the new sites. The websites are fully responsive and work across desktop, tablet and phone.

The new global website launch concludes the exciting band refresh that sees Pidy combine over fifty years of unique heritage in pastry production and the quality, innovation and services the company provide to a wide range of sectors.

Speaking of the new website, Jérôme Haussoullier CEO of Pidy said:

“We are delighted to announce the launch of the Pidy global sites and to offer all our customers across the world, a smoother, more intuitive user experience. It not only better reflects the brand that Pidy is today, but also provides new features to benefit our customers.

We are committed to understanding the unique needs of all our customers and having a dedicated website for each country will only help us continue to build customer relationships. We hope every visitor can now truly discover exactly what Pidy has to offer and the endless possibilities ready-to-fill pastry provides!”